If you are looking for a fabulous vacation under the Moroccan sun, head for Agadir or nicknamed THE PEARL OF MOROCCO. Located in the South of Morocco, this large seaside resort with a mild climate is increasingly popular with all those looking for unforgettable memories as a couple, family or friends. A former city of agriculture and fishing, it was completely rebuilt after the devastating earthquake in 1960. Agadir has today become the symbol of modernity in Morocco. Important economic pole of the country, it is also its second tourist city. Its generous sun, its splendid and varied landscapes, its warm atmosphere and the wide range of activities that this city offers promise you a busy holiday!

Agadir, a city located on the southern Atlantic coast of Morocco in the foothills of the Anti-Atlas, is the capital of the province of Agadir Ida-Outanane. This seaside resort is renowned for its golf courses, wide crescent beach and seafront promenade lined with cafes, restaurants and bars. Perched on a hill, the Agadir Kasbah was destroyed in an earthquake in 1960, but its original walls still stand.

1. The valley of paradise
Also called the green valley, this green setting is a true haven of peace. It’s the perfect place for nature lovers and anyone who wants to get out of the city for a bit of a change from the beach. To fully enjoy it, you can opt for a day trip offered by the activity platforms.

Between Agadir and Imouzzer is the famous Valley of Paradise, a more pleasant landscape and a sublime virgin nature. You start the walk towards the water holes with the possibility of swimming in the natural pools. You explore the natural beauty of the valley. Discover the streams, the limestone gorges and the charming villages of the Moroccan countryside. Between the road and the Vallée du Paradis, a short hike of 20 minutes on foot will allow you to access this authentic landscape (argan trees, almond trees, olive trees, carob trees, wild thyme, cactus …) A very pleasant day that deserves the trip from Agadir


Follow Morocco’s Honey Route to the Oued Tamraght Gorge and Paradise Valley on a day trip from Agadir that allows you to explore a beautiful location off the tourist trail. You will see hills bordered by argan trees, oleanders, and wild thyme, then learn about local honey-making traditions, and have time to hike through the forest, swim in natural pools, and to enjoy a traditional Moroccan tagine. This Paradise Valley excursion is a great way to experience the Moroccan countryside, all transportation is provided in an air-conditioned vehicle.

2. The Souk el Had
If you are going to visit Agadir, spending a moment at the Souk is a must. The modern cachet of Souk el Had differentiates it a bit from other Moroccan souks, but it is nonetheless authentic! This treasure in the heart of the city brings together more than 3000 shops over an area of ​​11 hectares. You will discover here an authentic universe, alive, full of colors, where the scent of spices will bewitch your senses. Undeniably one of the most pleasant and lively places in Agadir!

Located 12 km south of Agadir, Inezgane is made up of small labyrinthine alleys where the Berbers who live there move, but also street vendors (fruit and vegetables, fish, etc.). The formerly weekly Tuesday Souk has now become daily like in most cities in Morocco.

3. The city’s museums
Because visiting Agadir is also synonymous with cultural discoveries, you will take pleasure in surveying the most beautiful museums in the city. Specializing in the art of southern Morocco, the Bert Flint Municipal Museum, also called the Tiskiwin Museum, will unveil a sublime collection of traditional Moroccan objects from the Saharan region and the Sousse valley. The Museum of Memory preserves the history of the terrible earthquake that devastated the city on February 29, 1960, all set in a lovely green oasis reminiscent of the gardens of the Alhambra in Granada. The Amazigh Heritage Museum, for its part, will seduce you with its sumptuous collections of jewelry, talismans, rugs, porteries and other objects relating to the life of the Berbers.

4. The Kasbah
This is where the city of Agadir was located before the terrible earthquake. The Kasbah was a fortress, built in 1540, to protect the city from Portuguese assaults. The ruins of its ramparts and its entrance are the only remains of Agadir’s architectural heritage.

You will discover a truly majestic site perched at an altitude of 236m, offering an incredible view of the city and its ports. The ascent lasts about twenty minutes while walking. At the end of the day, as the sun begins to set, the spectacle is just breathtaking!

5. The Valley of the Birds
Home to several little-known bird species such as rheas or Numidian damsels, this animal park which leads to the seafront will immerse you in a superb exotic setting, amidst banana trees, magnolias and bougainvillea. During your visit, in addition to many birds, you may spot other representatives of the local fauna, such as the magot monkey or the cuffed sheep. Ideal for a nature break in the heart of the Moroccan city.

6. The Medina Polizzi
If you are wondering what to do in Agadir, know that a visit to the medina, the old town, is essential. The experience is unique since the city’s medina is recent, but it faithfully recreates all the characteristics of Moroccan medinas, from winding alleys to effervescent souks. This is where you will find Souq El Had. This medina is the brainchild of Italian artist Coco Polizzi. IF you want to stock up on memories, this is the place!

7. The Portuguese garden and Crocoparc
The Portuguese Garden, also known as Olhao Garden, is a pretty patch of greenery that originally commemorates the links between Morocco and Portugal, through the twinning of Agadir with the city of Olhao. This is where you will find the Museum of Memory that we told you about a little earlier. You will undoubtedly appreciate this green space conducive to relaxation.

For a more reptilian experience, head to the must-see Crocoparc! With its 300 Nile crocodiles and its beautiful exotic and aquatic gardens, a visit to the park promises enriching memories for young and old.

8. The beaches of Agadir
Considered one of the most beautiful in North Africa, with more than six kilometers of fine sand, Agadir Bay is ideal for enjoying the sun and the palm trees. Whether you prefer the tourist spots that offer various water activities such as jet skiing or windsurfing lessons, or the wilder areas, you will be spoiled for choice! And for surf fans, head to Taghazoute!

It is THE surf spot in the region. A real treat for wave lovers and a good opportunity for beginners to learn about the joys of this sport thanks to the many schools.

9. The desert of Massa
A true jewel of nature located in the Massa region, 60km from Agadir, the Massa desert offers a breathtaking spectacle. There, majestic flora and fauna nestle in this 33,800 hectare natural reserve! From Souss Massa National Park, to the Youssef Ben Tachfine water dam to the dunes of the so-called “Small Sahara”: the region promises you an immersive experience. To make the most of it, opt for the day tours which will allow you to fully appreciate the excursion.

10. Taroudant and the oasis of Tiout
Nicknamed “The Little Marrakech”, Taroudant preserves within it a heritage that it would be a shame not to discover during your stay in Agadir. The day trip is worth the detour and for good reason … Surrounded by majestic ramparts, Taroudant contains many treasures. Between palm trees and olive trees, let yourself be charmed by its architecture and its small alleys that will lead you from its Kasbah to the must-see of the Medina: the souks! Flourishing, they illustrate the true dynamics of the city. A Berber charm with connotations of fabric, leather, silver and copper that can be found mostly on the shelves.

Taroudant is also Tiout. Some 20 km from the city, the small village renowned for its hospitality contains a paradisiacal oasis and a breathtaking view. It was his land that gave Fernandel the answer in 1954 for the famous film “Ali Baba and the 40 Thieves”.